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Social Buy Buttons: Why Product Content Matters

The arrival of mobile search and social buy buttons are both an opportunity and a threat to online retailers -- and will force them to get product con...

Hashtag Shopping: Amazon Launches #AmazonCart

This week Amazon announced its latest social shopping effort: #AmazonCart allows Twitter users to add items to cart direct from their Twitter feed. ...

Social Shopping Reviews Roundup: 2008 Update

It was only one year ago my first Get Elastic post went live, how quickly the year has gone! The post was the Social Shopping Roundup and it showcased...

Social Shopping Roundup for Online Retailers

What is social shopping? It's essentially a mashup that resembles social bookmarking, social networking and comparison shopping in a blender. A bunch...