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The anatomy of a top-notch ecommerce website [infographic]


2 minute read

User experience (UX) should be the number one consideration when building your ecommerce site. The changing consumer preference has increased interest in UX and it’s expected to become more significant for years to come.  Reports show that 93%of consumers base their purchasing decision on their shopping experience. More than just completing a purchase, buyers also care about the holistic experience with the website or app.

Therefore you need to create a site or app that customers will enjoy navigating. It starts with knowing the essential pages of an ecommerce website or app, and theelements that must be present on each. 


  • Shop name and logo
  • Search
  • Login or registration
  • Navigation bar
  • Product categories 
  • Customer service details

Individual Product Page

  • Product name
  • Photos
  • Specifications
  • Price
  • Ratings and reviews
  • Add to cart button

Shopping Cart

  • Shopping cart summary
  • Unit price of each item
  • Quantity of each item
  • Subtotal
  • Shipping/delivery charges/taxes
  • Total cost
  • Edit or remove item
  • Proceed to checkout button


  • Security cues (SSL)
  • Delivery and billing address
  • Shipping and payment options

Payment Confirmation

  • Order summary
  • Payment verification
  • Customer support

Check out the infographic on the anatomy of a top-notch ecommerce website:

The Anatomy of a Top-Notch E-commerce WebsiteSource: The Anatomy of a Top-Notch E-commerce Website
Kristin Schepici
Kristin Schepici
As a content strategist and ecommerce evangelist, Kristin is dedicated to bringing Get Elastic readers top of mind topics and cutting-edge trends in technology and all things commerce.
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