![Apple Pay's bite of mobile wallets [Infographic]_Get Elastic](https://www.getelastic.com/wp-content/uploads/GettyImages-963361728-218x150.jpg "Apple Pay’s bite of mobile wallets [Infographic]")
![B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]_Get Elastic](https://www.getelastic.com/wp-content/uploads/GettyImages-1023232352-218x150.jpg "B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]")
![The anatomy of a top-notch ecommerce website [infographic]_Get Elastic](https://www.getelastic.com/wp-content/uploads/GettyImages-890953274-696x464.jpg "The anatomy of a top-notch ecommerce website [infographic]_Get Elastic")
User experience (UX) should be the number one consideration when building your ecommerce site. The changing consumer preference has increased interest in UX and it’s expected to become more significant for years to come. Reports show that 93%of consumers base their purchasing decision on their shopping experience. More than just completing a purchase, buyers also care about the holistic experience with the website or app.
Therefore you need to create a site or app that customers will enjoy navigating. It starts with knowing the essential pages of an ecommerce website or app, and theelements that must be present on each.
Homepage
- Shop name and logo
- Search
- Login or registration
- Navigation bar
- Product categories
- Customer service details
Individual Product Page
- Product name
- Photos
- Specifications
- Price
- Ratings and reviews
- Add to cart button
Shopping Cart
- Shopping cart summary
- Unit price of each item
- Quantity of each item
- Subtotal
- Shipping/delivery charges/taxes
- Total cost
- Edit or remove item
- Proceed to checkout button
Checkout
- Security cues (SSL)
- Delivery and billing address
- Shipping and payment options
Payment Confirmation
- Order summary
- Payment verification
- Customer support
Check out the infographic on the anatomy of a top-notch ecommerce website:
Source: The Anatomy of a Top-Notch E-commerce Website
