In the coming months, we're going to see the role of marketplaces increase in B2B. And, it's because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers.
Digitally native consumers are entering into B2B buying roles and their experiences in the consumer market are dictating their B2B expectations. Going forward, Brian Beck urges B2B organizations and commerce practitioners to get started and align channels.
In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.
Former Forrester Analyst, Andy Hoar, has set out on a new venture with his company Paradigm B2B. Now he's about to disrupt the industry again with the release of his new research report. In this short clip, he discusses the report and the surprises he came across conducting this research.
Many B2B organizations are rolling out internal and external digital transformation strategies; but for success to happen companies need to focus on the foundational initiatives first. Change management being one of them. Organizational change management is a bigger piece of the digital transformation journey and needs to be prioritized.
We caught up with former Forrester Analysts and now Founder and CEO of Paradigm B2B, Andy Hoar. He's getting ready to release a disruptive new research report into the market with Paradigm B2B Combine Report and we got the latest scoop.
Get Elastic captured a captivating conversation with John Padgett, Chief Experience & Innovation Officer, Carnival and Sal Visca, Chief Technology Officer, Elastic Path, where they discussed how Carnival is transforming cruise vacationing into seamless interactions to create an experience unlike any other.
Get Elastic caught up with Rachel Mushahwar, VP & GM, US Industry Sales at Intel to discuss the “Corporate Renaissance” as she puts it, that businesses are entering today.
Discover how headless commerce has allowed Carnival Corporation to deliver frictionless customer experiences fast onboard their ships.
Find out how Carnival Corporation changed the commerce game by turning 'transactions into interactions'.