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How Companies Use Predictive Analytics [Infographic]

In the ecommerce world, p...

Using Big Data for Big Personalization [Infographic]

"Big data" promises to be...

Making Sense of Marketing Attribution [Infographic]

I was recently asked what...

The Ecommerce Guide to Big Data [Infographic]

"Big Data" has been toute...

Are You Segmenting Your Marketing Campaigns to Death?

"Half the money I spend o...

How You Doin? 5 Free Ways to Check Your Site Performance

Curious how your site is ...

11 Types of Analytics for 2011

I was recently interviewe...

AB Testing: Why You Shouldn’t Focus on Conversion Rate

When A/B testing web desi...

Analyze This: 5 Analytics Tips for the Holiday Season

Just like a coach wouldn'...

Solving 6 Common Ecommerce Problems in Google Analytics

If you use Google Analyti...

Most Recent

Wicked Quick: B2B replatforming initiatives

A weekly roundup or recap on commerce-focused topics and issues. For this week’s Wicked Quick, we caught up with a global ecommerce practitioner on B2B replatforming initiatives.

Understand your customers’ experience to optimize your ecom...

In order to fully improve and optimize ecommerce for your digital customers you need to understand how your customers use your website and other digital touchpoints. Your business goal is to make sure that your customers complete a purchase once they have started it. If they don’t, you need to figure out why this is and change it. This article addresses how you should look beyond just the data - - and focus on what the data relates to in regard to product offering and improve the CX.

Experience-driven commerce and its impact on B2B

Great CX is rooted in personalization, and the goal of “one experience per customer” through effective implementation can transform B2B ecommerce solutions to deliver high ROI. This article addresses how brands and businesses can connect content, context and commerce for better ROI.

How 5G will power the future of movement via the Internet of Vehi...

5G and the Internet of Vehicles (IoV) has the potential to transform the way we move people and things from one place to another. In a city setting, IoV and 5G will act as city planners and logistics managers rolled into one. Data and automation will optimize traffic light coordination and send garbage trucks on automated routes. The city of the future? Anything engineers can imagine.

4 tips for a successful Cyber Monday email campaign

There are different kinds of promotional emails, such as announcements, giveaways, tiered discounts, and “almost gone” notifications. Depending on your product offering, some may work better than others. These campaigns must be correctly segmented, mobile-friendly and reinforced. This article offers up four examples from leading brands on how to win Cyber Monday via email campaigns.