Insights from Ecommerce Experts
Insights from Ecommerce Experts
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How Companies Use Predictive Analytics [Infographic]

In the ecommerce world, p...

Using Big Data for Big Personalization [Infographic]

"Big data" promises to be...

Making Sense of Marketing Attribution [Infographic]

I was recently asked what...

The Ecommerce Guide to Big Data [Infographic]

"Big Data" has been toute...

Are You Segmenting Your Marketing Campaigns to Death?

"Half the money I spend o...

How You Doin? 5 Free Ways to Check Your Site Performance

Curious how your site is ...

11 Types of Analytics for 2011

I was recently interviewe...

AB Testing: Why You Shouldn’t Focus on Conversion Rate

When A/B testing web desi...

Analyze This: 5 Analytics Tips for the Holiday Season

Just like a coach wouldn'...

Solving 6 Common Ecommerce Problems in Google Analytics

If you use Google Analyti...

Most Recent

Black Friday to Cyber Monday 2019 Statistics [Infographic]

How'd online shopping perform this past Cyber Week? We've compiled the stats from pre-Thanksgiving through Cyber Monday 2019.

The Nike-Amazon break up and what brands can (and can’t) do...

The recent announcement that Nike is ending its two-year partnership with the marketplace shines light on a hard truth: protecting your brand on Amazon remains a challenge — even if you’ve got the clout of Nike. What do brands and manufacturers need to know about protecting trademarks, enforcing MAP pricing, combating counterfeits and plugging leaks in the supply chain?

Tips for responding to negative reviews [infographic]

Consumers read reviews, they also read how a company responds to the reviews. As a business, your response is a way to communicate with current and future customers how much value your company places on great customer service. This latest infographic addresses the different ways a company can respond to negative reviews through real-world examples and templates.

5 tips to improve web UX for maximum conversions

User experience (UX) on your website can make or break the conversion. In order to convert visitors to customers you need to deliver, meet and exceed their expectations for a delightful shopping experience. This article features five tips to improve UX design and includes real-life examples of how UX design improvement can bring about positive change.

Common click fraud tactics and how to prevent them

Fraudsters manipulate clicks to achieve a variety of goals. For instance, a cybercriminal might create a phishing site, then artificially inflate the site’s click numbers to push it up to the first page of search results. It could also be used to manipulate public sentiment by making some pages seem more popular than they are. For purposes in this article, we’ll focus on the impact of click fraud on digital advertising.