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How Companies Use Predictive Analytics [Infographic]

In the ecommerce world, p...

Using Big Data for Big Personalization [Infographic]

"Big data" promises to be...

Making Sense of Marketing Attribution [Infographic]

I was recently asked what...

The Ecommerce Guide to Big Data [Infographic]

"Big Data" has been toute...

Are You Segmenting Your Marketing Campaigns to Death?

"Half the money I spend o...

How You Doin? 5 Free Ways to Check Your Site Performance

Curious how your site is ...

11 Types of Analytics for 2011

I was recently interviewe...

AB Testing: Why You Shouldn’t Focus on Conversion Rate

When A/B testing web desi...

Analyze This: 5 Analytics Tips for the Holiday Season

Just like a coach wouldn'...

Solving 6 Common Ecommerce Problems in Google Analytics

If you use Google Analyti...

Most Recent

How True Value improved online conversions with 360º images

This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.

5 ways B2B automation will transform your ecommerce business

Automation in this context is the use of software tools, computers, and networks to complete tasks that would otherwise require human intervention. Let’s look at five ways that automation could improve your B2B ecommerce business today.

Top 10 Get Elastic articles of 2019

A yearly recap of the top ecommerce articles covered on Get Elastic in 2019. Check out what you might have missed.

6 industries about to get disrupted by the Amazon-effect

Amazon seems to be everywhere. It has disrupted the way we shop and has brought effects that have gone beyond customer expenditure to impact the economy. Amazon has impacted investments, job opportunities and inflation. In addition to retail, check out the five other industries Amazon is about to shake up.

How brands, retailers and delivery services should approach the i...

There is no single best solution for protecting packages from thieves. A good tactic for retailers is to allow multiple delivery options for customers. This article offers tips to prevent porch piracy and best ways to protect deliveries and keep customers happy.