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How Companies Use Predictive Analytics [Infographic]

In the ecommerce world, p...

Using Big Data for Big Personalization [Infographic]

"Big data" promises to be...

Making Sense of Marketing Attribution [Infographic]

I was recently asked what...

The Ecommerce Guide to Big Data [Infographic]

"Big Data" has been toute...

Are You Segmenting Your Marketing Campaigns to Death?

"Half the money I spend o...

How You Doin? 5 Free Ways to Check Your Site Performance

Curious how your site is ...

11 Types of Analytics for 2011

I was recently interviewe...

AB Testing: Why You Shouldn’t Focus on Conversion Rate

When A/B testing web desi...

Analyze This: 5 Analytics Tips for the Holiday Season

Just like a coach wouldn'...

Solving 6 Common Ecommerce Problems in Google Analytics

If you use Google Analyti...

Most Recent

How to create an effective ecommerce customer journey map

Creating ecommerce customer journey maps enables you to develop an in-depth understanding of how your customers make purchase decisions. Here are five effective steps to create successful ecommerce customer journey maps.

Let’s connect at e-connect Europe 2019

We're excited to announce our media partnership with the inaugural e-connect Europe 2019, taking place this December in Copenhagen. ...

10 ecommerce marketing tactics to increase sales

Regardless of industry, ecommerce marketing strategies that worked a few years ago don’t always hold true today. Now is the time to integrate new sales strategies to save your customers from running to the competition and gain new ones. Here are 10 actionable tactics to increase sales, regardless of competition.

What role do marketplaces play in B2B ecommerce?

We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce.

6 ecommerce UX best practices

We're offering up six tips to make your website more interactive. Remember that an aesthetically satisfied customer is going to come back. There is nothing more successful than converting a lead into a repeating customer for an online business.