Webinars

New Live Elastic Path Ecommerce Webinar

Boris Grinkot from MarketingSherpaPutting Your Best Site Forward: Making the Case for Consistent Testing on Enterprise Ecommerce Sites

Presented by Amanda Dhalla, Elastic Path ecommerce consultant and Boris Grinkot, MarketingSherpa associate director of product development.

As you may know, one of the fastest ways to increase online sales is often to optimize your web pages. Yet many people underestimate the importance of running a consistent testing program to truly impact the bottom line.

In this webinar we will share insights from MarketingSherpa’s first-ever Landing Page Optimization Benchmark Report. We’ll also discuss:

  • The ROI of landing page optimization
  • The kind of skills you need to implement an enterprise-wide testing program and how to overcome expertise gaps
  • The competing priorities and operational challenges commonly faced by ecommerce managers and marketers and how to successfully champion online testing within your organization
  • How to determine where to start testing on your ecommerce site
  • The pages and elements that commonly have the largest impact on ecommerce ROI
  • An ecommerce case study with double-digit success

*** PLUS: Live Optimization ***

At the end of the webinar, we’re going to have a live optimization session where Boris and Amanda will walk through audience-submitted pages and make suggestions for how to improve them.

Webinar details:
When: Wednesday, August 24, 2011
Time: 9:00 PDT
Registration: https://www1.gotomeeting.com/register/495763817

All registrants will receive $100 off the 2011 MarketingSherpa Landing Page Optimization Benchmark Report.