Home Archives What Customers Think About In-Store Tracking [Infographic]

What Customers Think About In-Store Tracking [Infographic]

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1 minute read

Will iBeacon and other in-store mobile technologies win favor with consumers? Not if the perception of privacy invasion persists.

77% of consumers surveyed by Opinionlab believe in-store tracking is generally unacceptable, and only 38% are open to their favorite retailers tracking them. 88% don’t want to be tracked even if it will improve the customer experience! (Though free stuff and discounts apparently appeal to more than half). Via The Mobile Retail Blog

Click to enlarge infographic

Linda Bustos
Linda Bustoshttp://www.elasticpath.com
Linda is the former editor of Get Elastic; and as an ecommerce industry analyst she specializes in conversion optimization for enterprise digital goods and media companies.
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