5 responses

  1. CPC_Andrew
    May 24, 2011

    Great post, as always, Linda. Thank you. We’re redesigning soon and will definitely take your tips into consideration.

    It seems like less options / less noise is always good for eyeballs, would this be a fair assumption?

    I know it’s hard for companies with various offers, I wonder if there’s a better way to do it than putting them all on one page though. Luckily we only have one to deal with.

  2. Greg Zobel
    May 24, 2011

    Nice overview of eye tracking. It will be wonderful when eye tracking software and hardware become more affordable so small shops & solopreneurs can conduct their own research.

    Please keep the eye tracking articles flowing!

  3. Spiep
    May 25, 2011

    “Is it just me, or do the heat maps resemble these countries’ respective geographic maps?”

    This may be the next big thing! :D
    No, is not just you and it really might be something behind it. Should be studied. I see like an obvious custom to recognize and create habit of following national border’s shapes as this is a very common image in our day to day life.

    Will be really nice to research if the major zones on a national map should influence the positions we place call to actions in the webpages… as Capital cities, homelands or conflict zones…

    Really fascinating, thanks for pointing this out!

  4. Melvin
    May 29, 2011

    I know an analytics tool that can track how long user scroll below the fold, called Omniture

  5. Alon
    June 21, 2011

    Great post, Linda :) Eye tracking can absolutely help you answer a lot of the whys behind visitor behavior, but I believe most of the insight you can also acheive much easier and at far less cost with mouse tracking. Proven to have an 84-88% correlation to eye tracking, mouse move heatmaps are super powerful tools that also answer the whys without visitors knowing they are being observed.

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