tablet-laptop-smartphone

The Case for Tablet Targeted Ad Campaigns

Google AdWords’ Enhanced Campaigns rollout lumps tablets with desktops, leaving smartphones the only device in the mobile category. Google states the move is data-based, that search behavior on tablets is more similar to desktop than smartphones. While ...
tablet-users-infographic

Fourth Screen Goes Mainstream [Infographic]

Tablets have been dubbed the “fourth screen” – after TV, computers and smart phones, but they don’t take a backseat when it comes to entertainment value and utility. comScore TabLens tracks the habits of US tablet users, and even ...
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