Why eCommerce is a Lot Like ICanHasCheezburger
ICanHasCheezburger is a photoblog where users can submit funny cat pictures with captions. Users are encouraged to “Lolspeak” which has evolved into common buzzwords like “oh hai,” “ur doing it wrong,” “srsly” and “kthxbai.” A lot of people surf ICHC while they’re supposed to be working.
Ecommerce websites upload product pictures and descriptions. Etailers speak gibberish like “average conversion rate,” “landing page optimization” and “Geo-IP targeting.” A lot people shop online when they’re supposed to be working.
Today’s post is a tribute to online retailers and cat lovers everywhere. For each ecommerce topic, there is a Cheezburger pic and a link to a related article (most on Get Elastic, a few from our blogger frendz). Hope u likez. (If you’re on Sphinn or Mixx you can also Sphinn it or Mixx it).
Search Engine Marketing
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Improving Click Through Rates

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Analytics

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Product Pages
Product Descriptions

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Janet Meiners’ What Customers Want: More Detailed Product Descriptions
Show Products in Context

Can Product Images Improve Conversion?
Calls-to-Action / Cart Buttons

107 Add to Cart Buttons of Top Online Retailers
Call to Action Buttons: Does Size Matter?
Image Zoom

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Increasing Average Order Value
Merchandising

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Up-selling / Cross-Selling

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User Generated Cross-Sells, Why Isn’t Anyone Doing It?
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Product Subscriptions


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Design and Usability
Site Navigation

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Alternative Navigation

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Site Search

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Crazy Ecommerce Video: Zero Results Found
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Pop-Ups

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Slow Loading Pages

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Registration Usability

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Registration Usability - Permission Email Dos and Donts
Landing Page Optimization
Creating Compelling Copy

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Personalization / IP Targeting

Using Geo-IP To Tailor Content Delivery
Webinar Recap: Love, Faith & Hope: Conversion Meets Customer Behavior
Full replay of webinar: click here
Cart Abandonment

Trust-Building

Podcast: Building Trust with Hackersafe
Guest Post: Losing Customers at the Register: 12 Checkout Blunders
Dealing With FUDDs

Cart Abandonment: Nipping FUDDs in the Bud
Privacy Policies

Marketing Campaigns
Email Marketing

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Tips for Writing Welcome Emails
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Unwanted Email

Consumers Believe Spam Means Unwanted, Not Unsolicited Email
Product Guides / Tutorial Marketing


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Holiday and Event Marketing

Webinar: 7 Simple Ways to Boost Your Holiday Conversion Rate
Webinar: 12 Things Retailers Must Learn from Christmas ‘07
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Value-Added Incentives

Giving Gift Givers More Options
Customer Service
Live Chat

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Responding to Emails

Justin Palmer’s 25 Ways to Improve Customer Service
View all entries tagged customer service
Return Policies
Dodging Dishonest Customer Chargebacks
Free Return Shipping
Good Customer Service Still the Best Word-of-Mouth Strategy
Building Community / Social Media
Ratings and Reviews

How to Attract Customer Reviews
How to Ask for Customer Reviews, Nicely
Webinar: User Reviews: The Power of Social Commerce
All customer reviews articles
User Submitted Photos

Do Customer Submitted Photos Add Value?
Community Moderation

Fake Customer Reviews, Bad Product Reviews - What to Do?
Reputation Management

Invesp Guest Post: Common Reputation Management Issues and How to Address Them


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Absolute genius!
A freaking amazing article.
Superb! *still grinning*
Bless you for recognizing the beauty of kiiiiittttties!
:-)
Wow, very clever Linda! I am sure this will go viral :)
Rich
Linda- WE LOVE THIS POST. OMG. We all laughed really good when we saw this. Happy belated Canada Day btw.
@ everyone,
Thanks for your kind comments. You don’t know how long I’ve waited to post this, it’s been months in the making :)
thanks for the Canada Day wishes, happy Independence Day to all our ‘Merican friends.
This is a great article to start your day ;)
Language in Internet just like web 2.0 starts reflecting your real language - its deformalised.. i saw it already with SMSes - i even disliked it a bit at the beginning. its normal for Internet culture.. maybe deformalized is like less bureaucratic and more human oriented..
Ha, great post Linda. Kittehs will lead us to world peace.
hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahIcan’t stophahahahaha
Check out this follow up from a fashion blogger/Get Elastic reader:
http://appozitegeist.appozite.com/2008/07/i-can-has-shopping-cats/
I’ve been following you a while. I love this site. My granddaughter says Oh Hai too…she’s 3
Oh Hai! Kute kittehz!
Just for all the time you took to compile this. *Diggs* Awesome! :D
Hilarious! :D
Very very nice :). Very good idea for viral campaign :)
This made me smile. And that’s not expected to happen while reading a blog including ‘eCommerce’ in its title. Brilliant!
Cat hat wins
this is hilarious. The Invisible Shopping Cart is now my wallpaper.
Хорошо получилось.
OMG sweet little kitty’s
i wantz them